Horrific title puns aside this is a lovely little brand for a lovely cause. The Book Hive is the new identity created for a library in Brooklyn, nicknamed because of its cute hexegonal shaped desks and benches. Primarily this brand is aimed at children and it’s refreshingly clean-cut and bold. Budge over Comic Sans.
The logo by itself is just clever, playing with shapes and the name in a really subtle way. The lettering’s a little akward, and could’ve gone across both books perhaps, but aside from that DAMN is it pretty. It’s even nicer when you see it applied to bookmarks and the library itself, which was lucky enough to be rennovated alongside the rebrand.
The vibrant yellow is the only colour in the identity, but it gives a warmth and energy to the look of everything, showing kids don’t need colours thrown in their eyes like radioactive waste to keep their attention. It’s worked for Lego, so why not this library? Stunning work.