Stunning Library Branding is Bee-autiful

Horrific title puns aside this is a lovely little brand for a lovely cause. The Book Hive is the new identity created for a library in Brooklyn, nicknamed because of its cute hexegonal shaped desks and benches. Primarily this brand is aimed at children and it’s refreshingly clean-cut and bold. Budge over Comic Sans.

Courtesy of The Rich Greco and Book Hive

Courtesy of The Rich Greco and Book Hive

The logo by itself is just clever, playing with shapes and the name in a really subtle way. The lettering’s a little akward, and could’ve gone across both books perhaps, but aside from that DAMN is it pretty. It’s even nicer when you see it applied to bookmarks and the library itself, which was lucky enough to be rennovated alongside the rebrand.

Courtesy of The Rich Greco and Book Hive

Courtesy of The Rich Greco and Book Hive

The vibrant yellow is the only colour in the identity, but it gives a warmth and energy to the look of everything, showing kids don’t need colours thrown in their eyes like radioactive waste to keep their attention. It’s worked for Lego, so why not this library? Stunning work.

Listening to: Blank Media by Errors

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s