Well, I thought starting at a new university and working on new types of projects merited me finally implementing my rebrand I started work on in the summer. The whole thing came together surprisingly easily. I’ve been planning on dropping the Lullaby Sirens moniker for a while. Why? Well, people kept asking what it meant, and it felt like the answer of “I dunno, sounded cool” wouldn’t hold up in a professional sphere. There’s far more thought put into this new concept. From a technical standpoint it wasn’t hard at all to implement, but I just wanted a logo which reached more into a brand, something that was more of a template for situations.
This comes from some of the most successful logos of the past few decades following a similar philosophy. Look at MTV’s logo. It’s one of the most prolific pieces of iconography of the last 30 years, and it’s remained contemporary because it is so open to reinterpretation. It is almost more of a canvas for current branding than anything else, and I feel like this is what I aimed for with the new logo. It’s also finally playing on that visual quality my name naturally has.
I won’t go too much into it. This has frankly been just bad procrastination, so it’s back to magazine design. But let me know what you think.
Listening to: Great Day Today by Madvillain